Fixins for Country Fried Hair

Pantene’s “Fixins for Country Fried Hair” turned damage repair into something fun, bold, and unapologetically country. With Kelsea Ballerini leading the charge, eight powerhouse products proved that science and style go hand in hand—with a little twang. [See TV Spot here]

To bring the story to life off-screen, we created the Pantene Diner on Wheels—an Airstream-turned-pop-up serving beauty with a side of southern charm.

From pitch deck to final install, I helped shape the experience: sketching the look, sourcing props, directing design details, and guiding the 3D and graphic teams.