Pantene Diner on Wheels
Experiential Event
Fixins for Country Fried Hair
Pantene’s “Fixins for Country Fried Hair” turned damage repair into something fun, bold, and unapologetically country. With Kelsea Ballerini leading the charge, eight powerhouse products proved that science and style go hand in hand—with a little twang. [See TV Spot here]
To bring the story to life off-screen, we created the Pantene Diner on Wheels, an Airstream-turned-pop-up serving beauty with a side of southern charm.
From pitch deck to final install, I helped shape the experience: sketching the look, sourcing props, directing design details, and guiding the 3D and graphic teams.
Experiential Event
This traveling diner experience rolled to three big stops: the Tennessee Valley Fair (Sept. 11–14, 2025), a Kelsea Ballerini concert in Chicago (Sept 24, 2025), and the Texas State Fair (Oct 3–5, 2025) making sure everyone gets a taste of Pantene’s repair magic, served hot & fresh.
Total Brand Activation Metrics:
97,291 Airstream impressions while in transit
188,904 Airstream impressions at all in-market locations
3,766 guests engaged at the Pantene Diner Booth Photo Experience
5,046 photos captured at the Pantene Fixins Counter Bandana & Selfie Station
5,550 Total Product Distribution at Pantene Repair Register
1,950 Gold Bags with full-size product
3,000 Hair Oils
600 Trial Shampoo Samples
24,822 Pantene Sweepstakes postcards distributed
Event Images
Event Images
Social Media Content
Social Media Content
Creative Team
Natasha Sokulski (Executive Creative Director)
Michelle Bablo (Creative Director)
Steve Quested (2-D Designer)
Claudia Tinta (3-D Designer)
Nicolas McGuire (Copywriter)